Storytelling is the art of, as its name suggests, telling stories, but using words and images and generally improvising. It is also a communication technique used in marketing or politics to transmit information. This technique seeks to attract the public's attention and convince them in a creative way. Now, if
As with Ushahidi, the power of community storytelling can be used on a grand scale to save lives and inspire a nation. But it can also be used powerfully on a less ambitious scale — for example Alice in Wonderland abridged. The Grasshopper and the Ant. Aesop's Fables. The Reluctant Dragon. The Emperor's New Clothes. The Princess and the Pea. Hans Christian Andersen. Rapunzel. The Little Old Woman Who Lived in a Shoe. for one to make a story out of them? Telling a story involves expressing points of view -- that an event is significant, and how one feels about it. Thus telling a story is an act of moral persuasion. If teller and listeners can agree that a story is worth telling, and that it has a certain point and meaning -- they are members of a Brand storytelling uses narrative to shape and communicate the essence of your brand to your customers. It is a mix of facts (the who, what, when) and feelings (the why) that tell people what you’re about and why they should care. A good story also infuses a brand’s values. A brand story is the north star for a growing business, a beacon qQLKQ.story telling or storytelling
